Jim Lentz oversees all business for Toyota’s North America region, including manufacturing, research and development, sales, marketing, product support and corporate resources. He also serves as operating officer for Toyota Motor Corporation.

He joined Toyota in 1982 and has held many management positions, including president and CEO of Toyota Motor Sales, U.S.A. Inc.; president of Toyota Motor Engineering & Manufacturing, North America Inc.; and senior managing officer for Toyota Motor Corporation. Lentz’s vision of uniting all of Toyota’s affiliates across the United States culminated in moving the company’s regional headquarters to Plano, Texas, in 2017. 

Chief Executive Officer Award