Joan LaGrasse, Owner and CEO, Imagen LLC

Joan LaGrasse is the owner and CEO of Nashville, Tennessee-based Imagen LLC, a full-service design and fabrication firm that provides exhibits for trade shows, museums, visitor centers and corporate interiors. She had been an educator for many years, but in 2002, found a second passion as an entrepreneur when she acquired Imagen. The company has won numerous awards for its ability to create and execute compelling visual narratives for clients.

Joan is also the co-founder of The Collaborative, a cooperative organization she launched with fellow-WBE Sharon Reynolds earlier this year, bringing together a network of women-owned companies to provide businesses with personal protective equipment, sanitizing products and space dividers during the pandemic.