Marsha Firstone (left), founder and president of the Women Presidents’ Educational Organization, receives the WBE Hall of Fame Executive Leadership award, presented by Larry Cauldwell, vice president, PepsiCo IT and corporate service procurement.
Marsha Firestone, Ph.D. A recognized expert in entrepreneurship and economic development, Firestone is the founder and president of the Women Presidents’ Organization, established in 1997 as a peer advisory organization for women who own multimillion-dollar businesses. She is also founder and president of the Women Presidents’ Educational Organization, dedicated to increasing access to business opportunities for women’s business enterprises.

Executive Leadership inductee