WBE HALL OF FAME HONOREE, AMERICAN AIRLINES
WBE HALL OF FAME HONOREE

2024 WBE Hall of Fame Awards Program Presenters from left: Tom Trotter, Billy Bryant Schultz and Terri Quinton.
Accepting for American Airlines, Ricardo Cardoza, Sr. Analyst, Corporate Purchasing Supplier Diversity.
American Airlines launched its supplier diversity program in 1989, recognizing that integrating diverse suppliers strengthens both its business and broader social and economic equity. To ensure alignment with business needs and community impact, the program is built on four pillars: an internal task force to embed supplier diversity within each division, increased awareness through employee business resource groups, continuous program evaluation and enhancement, and external advocacy with organizations like the Women’s Business Enterprise National Council.
A key example of this commitment is American’s partnership with Handcrafted Learning, an award-winning, women-owned business. As the airline’s trusted learning vendor, Handcrafted Learning has collaborated with various departments to provide targeted training solutions that drive meaningful business results and enhance performance metrics.